This video is No Joke

This rules. When it appeared on my For You page, I felt relief.

“High production value” this, “wow look at what AI created” that, blah blah blah… home video vibes are still unmatched.

More camcorder!

From the creatives’ themselves: “It’s not supposed to look good.”

The graphic itself is enough to grab and disturb you, but the video completes it. It’s got “WTF is that?”, it’s got drama, it’s got The Office, it’s got it all.

Cool interview with the creatives by the Athletic, too.

“No Joke”? Are you kidding?! That’s so good! The idea to play on his nickname, the music, the simplicity… it’s really well done. It fits him perfectly.

So a Serbian guy walks into a parade… “I fucking want to stay on parade!”